Recently, I have read a text named “Post-Apocalyptic
Nostalgia: WALL-E, Garbage, and
American Ambivalence toward Manufactured Goods,” by Christopher Todd Anderson.
In this article, Anderson discusses the paradoxical views of consumerism that
are presented throughout the movie. On one hand, consumerism is illustrated as
the cause for the apocalyptic wasteland that Earth has become, mainly due to a
company called “Buy N Large.” However, on the other hand, the pleasure that
comes with consumerism is displayed through the nostalgia that accompanies many
of the items that WALL-E finds and collects while he is turning trash into
cubes. Overall, I thought that the Anderson did not always connect his ideas in
the best order. Much of this article felt repetitive because Anderson would re-explain
an idea later in his paper to expand on it, rather than just expanding on it
when he was already discussing it. For example, his discussion of nostalgia and
irony was brought up multiple times, with Anderson basically repeating
information that was brought up earlier each time the topic arose.
In addition, I felt like Anderson is unclear when he talks
about the environmental message present in the film. In the beginning, Anderson
states that “the message is clear: present-day patterns of consumption and
wastefulness are suffocating the planet and making it uninhabitable.” However,
throughout his paper he makes the argument that the nostalgia related to
consumerism complicates the message about protecting the environment. The
nostalgia in the film makes people realize how important material possessions
are in their lives by recalling positive emotions associated with each of the
objects that WALL-E collects. A large purpose in including these items is to
make people realize that the goods that they cherish will eventually lose their
value and be thrown away. This brings the environmental cost of consumption
into consideration, because the audience becomes aware that all of the damage
to the environment that is caused by manufacturing is only for short term
happiness. So, while Anderson tries to display WALL-E’s message about the environment as both clear and
complicated, I believe that the nostalgic objects only enhance the message. (That
is, if there is an environmental message. Somehow the film’s director claims
that the movie is only a love story with no environmental message at all).
I have suspicion about the claim that there is no intended
message about protecting our environment from destruction as a result of
consumerism. First of all, the message is just so potent throughout the entire
movie to be unintentionally included. The apocalyptic state of Earth and the
emotions that come with it is the primary focus of the first thirty-five
minutes of the movie. Second, Pixar displayed a self-awareness in the movie
when you could see different Pixar items in the piles of trash. Now, this could
simply just be something that Pixar used to get a few laughs; however, Anderson
notes that the planting of Pixar items in the trash piles means that Pixar has,
to some degree, acknowledged the fact that they are a large part in the world
of consumerism and are contributing to the degradation of Earth.
All in all, Anderson made some very strong arguments in this article by expanding on points that other authors did not dedicate as much time to.
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