For this reason, it should not be shocking that Disney has decided to create a holiday show at Disney Springs using drones. Disney has already gone through the approval process with the Federal Aviation Administration and everything is ready to go. In fact, there is knowledge that Disney will have also be showcasing Intel's newest design, the Shooting Star, that has not even been marketed to the public yet. The shooting star is a quadcopter with an LED light (Watch a video of the dazzling Intel Shooting Star Light Show).
According to The Orlando Sentinel, Disney sees this as a method to get people to go to Disney Springs, a site that is not as popular as the main parks. The hope is that many families will be Christmas shopping here during the holiday season. As soon as the traffic through Disney Springs is increased, it is believed that Disney will move the drone show to another part of the park that is less popular. This is a brilliant marketing strategy, because the American public is easily caught up in the marvels of new and futuristic technology and there will be a high volume of people trying to see the drones. The ideal is to eventually expand the drone shows to include all of the parks.
This is another example of Disney trying to create a perfect and magical atmosphere. One of the magical elements associated with Disney is wishing upon a star, and the light show created by the drones will make it seem as if the stars themselves are dancing. However, one could only imagine how difficult it will be to see one of these shows when the drones are only permitted to travel 150 feet above ground level. I feel as though it will be hard to get an angle that allows you to immerse yourself in the entire experience of this show.
Just as usual, Disney's technological leap could set the bar and inspire other uses of drones. The use of Intel's Shooting Star is greatly increasing its publicity, inspiring the discussion of its further implications. One such implication is the possibility of using the technology to begin the implementation of flying billboards(as discussed in this article). Although flying billboards are not essential to the advance of our society, it is an interesting prospect to consider. Flying billboards are commonly displayed in movies that take place in the future, and seeing that we have the possibility to create flying billboards shows that our society is advancing towards the ideal society that used to only be dreamed of and drawn up.
I believe that everything involving the drones and their implication just proves how powerful of an influence Disney has on the world. Not only does Disney influence the world through the messages sent to audiences through movies, but also in other essential parts of society that must be progressed. Truly, Disney is working as a catalyst for the development of future technology. Due to the popularity of Disney, the new technology will become publicized and expanded upon. Disney, as usual, will inspire people to follow their dreams with this technology and help expand and find new uses for the technology.
In addition, these drones could present a change to a major aspect of Disney soon. One of the most memorable and notable elements of the Disney experience is the giant fireworks show that is displayed at the park late in the night at the park. The fireworks are truly dazzling, a terrific display of color and explosion, exactly as you would expect. However, these LED drones are being viewed as a possible replacement of fireworks because they are healthier for the environment. Disney, being the image drive company that it is, may decide to get rid of the fireworks show for the LED drones in order to prevent environmental concerns raised by individuals who recognize this alternative use of the drones. While the drones would not have the bang or the sparkle, the LED drones could still put on a very beautiful display, as shown in the link to the Intel Shooting Star Light show above.
The incorporation of drones by Disney could influence a wide array of technological aspects throughout society.
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